5 reasons to use video-based content in your training strategy

In today’s fast-paced digital age, the methods we use to acquire knowledge and skills are evolving rapidly. At Altura Learning, we recognise the power of video-based content as a dynamic and effective tool for powering the learning experience.

Whether you’re a nurse educator, a training manager, or a lifelong learner, leveraging video can transform the way you teach, and absorb information. In this post, we’ll explore five compelling reasons why video-based content should be at the forefront of your learning strategy.

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1. Enhanced Engagement and Retention:
Increased Engagement: Video content is more engaging compared to traditional text-based learning. Studies show that learners are more likely to complete a course when it includes video content.

According to a study by Forrester Research, employees are 75% more likely to watch a video than read documents, emails, or web articles.

Better Retention: Video-based learning can improve retention rates. The combination of visual and auditory elements helps learners retain information more effectively. Research shows that the human brain can process visuals faster than written text as provided by HurixDigital.
The SAVO Group reports that using video as a learning tool can improve retention rates by 25-60%.

2. Flexibility and Accessibility:
Anytime, Anywhere Learning: Videos can be accessed on-demand, allowing learners to review content at their own pace and convenience. This flexibility is particularly beneficial for remote learning and for students with varying schedules.

Accessibility: Videos can include closed captions and transcripts, making them accessible to a broader audience, including those with hearing impairments or language barriers.

3. Visual and Practical Learning:
Demonstrating Processes: Video is an excellent medium for demonstrating complex processes or procedures, providing a visual aid that can simplify understanding.

Real-World Scenarios: Videos can present real-world scenarios and simulations, helping learners understand practical applications of theoretical knowledge.

4. Cost-Effectiveness:
Reduced Training Costs: For social care providers, video-based training can reduce the costs associated with traditional training methods, such as travel, accommodation, and printed materials as shared by Uteach.

Scalability: As your team sizes change, you can scale your number of learning simply be talking to us.

5. Access to Expertise:
Video-based training can include content from industry experts, providing learners with high-quality education and insights that might not be available locally. This access to expert knowledge can improve the overall quality of care provided

References
Forrester Research: “Why Online Video Is Vital For Your 2010 Marketing Plans”
Kaltura Report: “The State of Video in Education 2018”
Insivia: “27 Statistics Proving The Power Of Video Marketing”